When people engage with your products for the first time through any of your #TouchPoints you want your products to stick.
Stickiness means that a #consumer comes back to you of their own volition over and over again without you doing any sort of marketing, #advertising, push notifications etc to get them.
Why will they come back to you? They come back to you because your product works, it fulfils its promise and or exceeds their expectations. So the product has a unique future or a unique proposition and it works.
The unique feature or unique proposition your products is fulfilling plus optimising this process as you go along is what is going to make your product stick. So things like introducing new features, use data and #analytics to improve your product and optimise your customer experience. Also, utilise feedback - engage with your customers - get their feedback and you use it. Stickiness is what will get you retention.
You can measure stickiness by looking at the transaction frequency per person and the percentage of your referrals if you have a referral code or a referral link. How often people refer your products especially when there's no incentive is how you measure #stickiness.
Learnings from Peace Itimi
Stickiness means that a #consumer comes back to you of their own volition over and over again without you doing any sort of marketing, #advertising, push notifications etc to get them.
Why will they come back to you? They come back to you because your product works, it fulfils its promise and or exceeds their expectations. So the product has a unique future or a unique proposition and it works.
The unique feature or unique proposition your products is fulfilling plus optimising this process as you go along is what is going to make your product stick. So things like introducing new features, use data and #analytics to improve your product and optimise your customer experience. Also, utilise feedback - engage with your customers - get their feedback and you use it. Stickiness is what will get you retention.
You can measure stickiness by looking at the transaction frequency per person and the percentage of your referrals if you have a referral code or a referral link. How often people refer your products especially when there's no incentive is how you measure #stickiness.
Learnings from Peace Itimi
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