The 80/20 content rule will help you build a committed and buying audience. The goal of creating contents are:
📍To inspire📍To entertain
📍To educate
📍To convince
Your content should be 80% of inspiring your audience, of entertaining them, educating them and only 20% should be targeted towards convincing them to buy your products.
If you educate, entertain and inspire people they have an affinity towards your brand because they are getting value. They are not being bombarded with sales messaging and will listen to you when you're trying to make sales.
Read more on communications.
Thank you.. very true..
ReplyDelete