CANNES LION CONFERENCE TAKEOUT #Cannes2020 Day 1 Highlights

1. ROI Driven Creatives: Knowing that brands rely heavily on the right medium and reaching the right audience to drive ROI for their businesses, creatives are just as important and if not more important at driving #ROI than the medium/touchpoint is.

You can have the right medium, reach the right audience but if your creatives (graphics, jingles, tv) doesn’t spur your audience to take action, then you’re never getting ROI.

2. Brands Putting Sales Over Customers, Hindering Creativity:
Quite tricky because at the end of the day what’s important to brands is sales but who’s going to give me the sales? It’s the customers.

They spoke about how brands are stuck in the old style of advertising where 70/80% #communication in advert constantly emphasizes the #brand and not the audience or consumer.

How trend and culture have changed now and consumers only tend to patronize brands that give them validation, supports their cause, makes them feel important or part of society.