Brand choices are largely driven by perception and emotional connection.

Humans are emotional. 

Psychologically, different factors affect our actions and influence our behaviors and brands can tap into that.

Brand choices are largely driven by perception and emotional connection. Logic can sell products but you know what makes people love your brand? How good it makes them feel.

Build a brand that people love by HUG-ing them.

H - Human

U - Unique

G - Genuine

Human - be relatable and show the humans behind your brand. Show them behind the scenes and that you think, feel and care.

Unique - show what differentiates you. Find your #UniqueSellingPoint and emphasize it.

Genuine - be authentic. Tell your #BrandStory, tell your "why". Relate that story to everything that you do.