You have to be willing to care and if you care, you have to be willing to fail.
Many months and Seth Godin's teachings remain true.
Make a promise, one you can keep. That's how you tell your marketing story consistently and authentically. #Storytelling is a skill and you can get better at it. You can't tell the story to everyone, you have to pick the smallest viable audience and tell your story to them. Find that one person you care about and build stories based on empathy.
When you tell your #MarketingStory you give people a chance to talk about something, establish a connection and earn trust.
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